Diverol and Promate Technologies strike new deal

Promate's approach to channel development in Latin America is already paying dividends. The company has developed a successful partnership with Uruguayan distributor Diverol.
Eloisa Armand Ugon, business director at Diverol, said: "Uruguay is a small market due to the country's population. Because of this, it is crucial to work with qualified retailers who take care of brands, products, exhibitions and prices and respect the brands identity.".
"From Promate's side, the company's main asset is the complete range of products and that makes it a very attractive brand for retailers. Adding to this is the high quality of its products and the excellent packaging," she added.
"From Diverol's side, we understood very well our market needs. We are well known by retailers and recognised as a company that provides excellent service and reliability. The equation of Promate design, product quality, innovation and price is just what Uruguayan consumers need."
Diverol has grown steadily in the past two years developing its expertise as an accessories distributor to retail chains.
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